This item was purchased by me at Wal-mart yesterday. It was only $9 or $10 so I wanted to give it a try (especially since it came with 3 colors). It says "24 hour wear" on the box and I have been wearing the black all day today with no issues. It glides on very smooth and it a little too soft of a gel in my opinion, but it works. It applies light and you add layers until it is as dark or thick as you want.
Comes with a brush (I don't use it) and the 3 colors are blue,Brown, and black. The black has little blue glitter in it, but you can hardly tell once it is applied.